Transformation & Growth Advisory

Transform businesses.
Accelerate growth.
Build what's next.

Zalamar is a business transformation, technology and growth advisory group built on over 25 years of digital and entrepreneurial experience. We help organizations, entrepreneurs and investors navigate change, unlock new opportunities and build sustainable growth by aligning People, Process & Technology, while enabling the intelligent, responsible and sustainable use of Artificial Intelligence (AI) to improve productivity, strengthen decision-making, accelerate innovation and create long-term business value.

Zalamar brand mark

Bridging the gap between strategy and actual execution.

Our approach combines business strategy, digital transformation, artificial intelligence, cybersecurity, marketing, technology implementation and new venture development. We work with business owners, boards and senior leadership teams — and we stay through delivery.

SEVEN CORE AREAS

What we do

01

Business Transformation & Growth Advisory

Identifying growth opportunities, improving business models, streamlining operations and turning strategic objectives into measurable initiatives — Business Value Assessments, organizational discovery, process assessment, KPI development and transformation planning — delivered with legal, governance and compliance support through Haswinaca.

02

Artificial Intelligence & Digital Transformation

Providing executive AI advisory, corporate AI training and AI transformation services to help organizations adopt AI intelligently, responsibly and sustainably. We identify high-value AI opportunities, improve workflows, automate processes and develop AI-driven business solutions that enhance productivity and decision-making. Our capabilities also include proprietary AI solutions such as ERIC™ (Enterprise Resource Intelligence Centre), which transforms enterprise data into accessible business intelligence, and ECHO™, expanding our portfolio of practical AI products designed to create measurable business value.

03

Technology, Cloud & Enterprise Solutions

Advisory, implementation and managed services across enterprise applications, cloud infrastructure, application modernization, data, integration and productivity — delivered through Kation Technologies.

04

Cybersecurity & Cyber Intelligence

Cybersecurity assessments, cyber intelligence, vulnerability and exposure monitoring, Dark Web and data-breach monitoring, security awareness, remediation advisory and managed security services.

05

Digital Marketing, Commerce & Business Innovation

Through Absolutely Digital Indonesia — digital solutions connecting technology, marketing, creative publishing, multichannel engagement and digital commerce.

06

Entrepreneurship, New Ventures & Lifestyle Businesses

Zalamar does not only advise businesses — it builds and operates them, from technology and digital ventures to consumer, lifestyle and sports businesses including Padel Club Indonesia.

07

Legal, Corporate & Compliance Advisory

Through Haswinaca Attorney at Law — corporate and business legal support, company establishment and licensing, regulatory compliance, governance, legal retainers, litigation, arbitration and dispute resolution, ensuring ventures, investments, partnerships and digital initiatives are built on the right legal structures and risk management.

Technology & Transformation

Kation Technologies

Imagine — Empower — Journey Together

Kation Technologies is a human-centered advisory, consulting and technology company with a footprint in Indonesia, the Philippines and Singapore, serving clients across Asia Pacific. It helps organizations adopt, transform and secure digital solutions — unlocking work abundance and sustainable growth. A three-time Microsoft Partner of the Year (2020–2022) and Microsoft Gold Partner, trusted by leading enterprises to deliver innovation, security and scale.

Imagine Together

Advisory & Consultancy

  • Discovery sessions & business value assessments
  • App modernization & process automation
  • Cybersecurity & risk analysis
  • AI workshops & adoption

Empower Together

Execution & Enablement

  • Modern work productivity tools
  • Finance, retail & supply chain clouds
  • Migration & infrastructure management
  • Security operations & HR digitalization

Journey Together

Coaching & Co-Delivery

  • Managed services & co-strategic teams
  • Dynamics 365 & application support
  • Azure SOC & DevSecOps delivery

Why clients choose Kation

  • Global recognition as a Microsoft Gold Partner and multi-year Partner of the Year awardee.
  • Proven expertise across oil & gas, FMCG, manufacturing and retail.
  • Trusted by leaders such as Coca-Cola, EMP, Samator Group, Citadel and Rustan's.
  • Human-centered design that ensures technology fits people, not the other way around.

Our impact

From modernizing Coca-Cola's operations to helping energy companies embrace digital transformation, Kation enables organizations to scale, secure and innovate — turning technology into a true business advantage.

Offices: Jakarta · Manila · Singapore

kationtechnologies.com

Zalamar AI Intelligence

One understands the enterprise. The other understands the customer.

Together, they give leaders the intelligence to make better decisions.

ERIC™

Enterprise Resource Intelligence Centre

Know Your Business.

Intelligence from inside your business. ERIC connects enterprise data and systems so leaders can ask questions, retrieve information and understand what is happening across the business.

ERIC tells you what is happening inside your business.

ECHO™

Enterprise Customer Happiness & Operations

Know Your Customer.

Intelligence from the voice of your customer. ECHO captures and analyzes customer feedback, reviews, conversations, complaints and experiences, transforming the voice of the customer into actionable intelligence to improve customer happiness, service quality and operations.

ECHO tells you what your customers are saying and feeling about your business.

OneUser

AI Agents • Intelligent Automation • Digital Workforce

One User. Infinite Capacity.

OneUser is Zalamar's AI agent and intelligent automation business, developing and deploying purpose-built AI agents that perform defined business functions — rather than simply giving employees another AI tool. Agents are configured around a company's processes, knowledge, systems and workflows to perform repetitive and operational work continuously, with appropriate human oversight and approval. Its growing portfolio spans enterprise information retrieval, customer assistance and reservations, email management, reputation management, customer retention, inventory intelligence and market research. ERIC™ and ECHO™ sit within this AI product ecosystem.

OneUser is the execution layer of Zalamar's AI strategy: from learning about AI, to using AI, to deploying AI as part of the workforce. oneuser.com — The AI Agent Factory

The Zalamar Group

One advisory layer. Five engines. One objective.

Zalamar is the advisory layer above five operating businesses — uniting Strategy, Technology, AI, Digital, Legal and Venture Building through People, Process & Technology.

Kation Technologies logo

Kation Technologies

Technology • AI • Cybersecurity • Digital Transformation

The technology and enterprise transformation arm: advisory, business value assessment, AI adoption, enterprise solutions, cloud, cybersecurity, managed services and digital transformation across Asia-Pacific.

Absolutely Digital Indonesia logo

Absolutely Digital Indonesia

Digital • Marketing • Innovation • Ventures

The digital business and innovation arm, developing technology-enabled marketing, digital engagement, commerce and new digital business opportunities.

OneUser logo

OneUser

AI Agents • Intelligent Automation • Digital Workforce

The AI agent and intelligent automation arm, building purpose-built AI agents that perform defined business functions — enterprise information retrieval, customer assistance and reservations, email management, reputation management, customer retention, inventory intelligence and market research. One User. Infinite Capacity.

Haswinaca Attorney at Law logo

Haswinaca Attorney at Law

Legal • Corporate • Compliance • Dispute Resolution

The legal and corporate advisory arm, providing strategic legal solutions for corporations, entrepreneurs and individuals — corporate legal support, licensing, regulatory compliance, retainers, litigation, arbitration and dispute resolution.

Padel Club Indonesia logo

Padel Club Indonesia

Sports • Lifestyle • Community • Growth

The sports and lifestyle venture arm building a national padel ecosystem — clubs, technology, tournaments, community, retail and the Brava Padel España brand.

  • Zalamar identifies where a business should go.
  • Kation provides the technology and transformation capabilities.
  • Absolutely Digital creates digital engagement and new opportunities.
  • OneUser deploys AI agents that execute the work at scale.
  • Haswinaca makes sure it is legally sound, compliant and well governed.
  • Padel Club Indonesia proves we can build, operate and scale ourselves.

We don't just advise companies on transformation and growth. We help design it, build it, implement it and, where appropriate, operate it.

Leadership

Built by experienced operators, advisors and entrepreneurs.

H. Yusuf Khyber Hasnoputro, Founder & Principal of Zalamar

H. Yusuf Khyber Hasnoputro

Founder & Principal

Executive Biography

H. Yusuf Khyber Hasnoputro is a business transformation leader, entrepreneur, and technology strategist with more than 25 years of experience helping organizations embrace innovation, accelerate growth, and navigate digital change. Throughout his career, he has built and scaled successful technology companies, advised government institutions and multinational corporations, and led strategic initiatives spanning artificial intelligence, cybersecurity, digital transformation, cloud technologies, and business modernization.

As the Founder of Zalamar Transformation & Growth Advisory, Yusuf works with business owners, boards, and executive leadership teams to align people, processes, and technology to achieve sustainable business growth. His experience spans industries including financial services, telecommunications, manufacturing, energy, healthcare, retail, and technology, with a practical focus on turning strategy into measurable business outcomes through the intelligent adoption of AI and digital innovation.

Beyond business, Yusuf is an active speaker, advisor, and mentor who has served in numerous leadership roles, including President of Entrepreneurs' Organization Indonesia, Special Advisor to the Chief of Staff of the Indonesian Army on Information & Communications Technology, Co-Founder of the G20 Young Entrepreneurs Alliance Indonesia, and Visiting Lecturer at the University of Indonesia. He is passionate about developing future-ready organizations and leaders, helping them thrive in an increasingly connected, AI-powered world.

Erik ten Have, Co-founder & Partner of Zalamar

Erik ten Have

Co-founder & Partner

Executive Biography

Erik ten Have is a serial entrepreneur, investor, and artificial intelligence business leader with more than 20 years of experience building, scaling, and transforming businesses across multiple countries. Throughout his career, he has founded and developed ventures spanning technology, digital businesses, property investment, education, and personal development, combining entrepreneurial experience with a strong focus on innovation, business growth, and creating scalable organizations.

As the Founder of OneUser, Erik is focused on helping business owners and organizations rethink how work gets done through the practical application of artificial intelligence. OneUser develops purpose-built AI agents designed to perform specific business functions, enabling companies to automate processes, increase productivity, reduce operational complexity, and build more scalable businesses. His approach to AI is grounded in more than two decades of firsthand experience building companies, managing international teams, and navigating the operational realities faced by entrepreneurs and business leaders.

Beyond technology and entrepreneurship, Erik is passionate about leadership, education, wealth creation, and personal transformation. He has served on the Board of Entrepreneurs' Organization Indonesia and the Dutch Business Network, worked alongside entrepreneur and personal-development educator Peter Sage, and is the co-author of Millennial Power: Rahasia Milenial Kaya dan Mandiri. Today, he brings together his experience as an entrepreneur, investor, mentor, and AI innovator to help business leaders build smarter organizations while challenging conventional thinking about how businesses and people can thrive in an increasingly AI-powered world.

Andoni Albert, Co-founder & Partner of Zalamar

Andoni Albert

Co-founder & Partner

Executive Biography

Andoni Albert is a technology entrepreneur, business transformation leader, and enterprise solutions strategist with more than 25 years of experience helping organizations harness technology to improve performance, productivity, and growth. Throughout his career, he has built and led technology businesses, delivered enterprise solutions across multiple industries, and helped organizations navigate the evolution from traditional information technology to cloud platforms, digital transformation, data-driven operations, and artificial intelligence.

As the President & CEO of Kation Technologies Inc., Andoni leads an organization focused on helping businesses transform through the effective integration of people, processes, data, and technology. His experience spans enterprise resource planning, customer relationship management, business applications, cloud technologies, automation, and digital workplace solutions, with a particular focus on the Microsoft technology ecosystem. Under his leadership, Kation has expanded its presence across the region and earned recognition from Microsoft Philippines for its contribution to Business Applications and digital transformation.

Beyond technology, Andoni is a strong advocate for human-centered transformation and believes that successful digital change begins with understanding the business and empowering the people within it. He is an entrepreneur, speaker, and ExO Consultant who actively shares his experience with business leaders and entrepreneurs, including through organizations and institutions such as Entrepreneurs' Organization and Ateneo de Manila University. He is passionate about creating organizations where technology enables people to work better, innovate faster, and build sustainable businesses in an increasingly digital and AI-powered world.

Jean-Michel Alfieri, Co-founder & Partner of Zalamar

Jean-Michel Alfieri

Senior Advisor & Partner

Executive Biography

Jean-Michel Alfieri is an international entrepreneur, investor, and business strategist with more than 30 years of experience building, investing in, and developing businesses across Europe, the Middle East, and Asia. Throughout his career, he has held senior executive positions across the media, telecommunications, technology, and digital industries, combining entrepreneurial leadership with extensive experience in investment, corporate development, mergers and acquisitions, and the creation of new business ventures.

As the Co-Founder and President of Atlas Group, Jean-Michel is responsible for the Group's business and financial strategy and has played an active role in developing and investing in companies across multiple markets and stages of growth. His experience spans private equity, telecommunications, digital media, online marketing, fintech, and digital asset monetization, with involvement in more than 20 M&A transactions ranging from early-stage investment through to IPO and strategic acquisitions. He also serves as Chairman of Absolutely Digital, a performance marketing and digital monetization company operating internationally.

Beyond his executive roles, Jean-Michel brings a global perspective shaped by decades of entrepreneurship, investment, and board-level experience across diverse businesses and cultures. A graduate of Sciences Po Aix in France, he combines strategic and financial expertise with a strong understanding of emerging technologies and evolving digital business models. He is passionate about identifying new opportunities, building sustainable businesses, and supporting entrepreneurs and management teams as they navigate growth, transformation, and an increasingly technology-driven global economy.

Liza Natalia, Co-founder & Partner of Zalamar

Liza Natalia

Co-founder & Partner

Executive Biography

Liza Natalia is a wellness entrepreneur, fitness leader, and public figure with more than three decades of experience spanning health and fitness, entertainment, entrepreneurship, and community engagement. Beginning her journey in fitness at a young age, she later built a successful career in Indonesia's entertainment industry as a singer, performer, and television personality before transforming her passion for health and movement into a long-term professional career in the wellness industry.

As the Official Zumba Brand Ambassador for Indonesia and Co-Founder of Padel Club Indonesia (PCI), Liza has played an active role in promoting healthier and more active lifestyles while building communities around sport, fitness, and wellness. A licensed Zumba instructor with extensive experience in fitness and group exercise, she has led classes, masterclasses, corporate wellness programs, and large-scale fitness events throughout Indonesia. Through Padel Club Indonesia, she has expanded this passion into one of the world's fastest-growing sports, helping introduce more people to padel and creating an inclusive community where sport, lifestyle, and social connection come together.

Beyond fitness and sport, Liza is an entrepreneur, speaker, mentor, and advocate for healthy living who believes that wellness extends beyond physical appearance to encompass confidence, positive energy, mental well-being, and human connection. Drawing on her experience across entertainment, entrepreneurship, fitness, and sports, she has developed a distinctive ability to engage and inspire diverse audiences and build communities around shared experiences. She is passionate about using movement, sport, and community to positively impact people's lives while encouraging the next generation to embrace healthier, more active, and more connected lifestyles.

Globantara Ibrahim, Haswinaca Partner of Zalamar

Globantara Ibrahim

Managing Partner - Haswinaca Attorney at Law

Executive Biography

Globantara Ibrahim is the Co-Founder and Managing Partner of Haswinaca Attorney At Law. As a prominent advocate and a distinguished member of the Indonesian Bar Association (PERADI), he is widely recognized for his unique ability to harmonize sharp analytical acumen with unwavering professional integrity. His academic foundation from Universitas Al-Azhar Indonesia, specializing in Economic, Business, and Technology Law, serves as the bedrock of his expertise in dissecting and resolving the complexities of the modern legal landscape.

In an increasingly challenging legal environment, Globantara stands out as an astute practitioner dedicated to safeguarding his clients' interests. Armed with cross-disciplinary proficiency, his track record encompasses a broad and complex spectrum of legal practices, ranging from civil and criminal litigation, anti-corruption cases (Tipikor), Banking and Finance Law, and Corporate Law, to comprehensive Asset Recovery strategies. His solid reputation is further evidenced by the trust of a diverse and prestigious clientele, which includes national and multinational private corporations, as well as leading financial institutions, comprising both state-owned (BUMN) and private banks.

Globantara firmly believes that exceptional legal solutions are rarely born from conventional methods alone. He consistently applies a meticulous, strategic, and innovative approach to every case he handles. For him, true success is not merely about winning arguments on paper; it is about delivering pragmatic, effective, and efficient solutions that address the real-world needs of businesses and stakeholders.

His expertise is thoroughly proven in navigating intricate business and commercial disputes. Globantara is known as a formidable and persistent force in courtroom litigation, yet remains highly tactical and elegant when conducting out-of-court negotiations. Under his leadership, Haswinaca Attorney At Law operates not just as a traditional legal service provider, but as a responsive, value-added strategic partner.

ZALAMAR

Transform. Innovate. Grow.

Tell us where your business needs to go — we'll help you design the path and build it.

hello@zalamar.com